The WEKA Group

For the sixth time in a row, the Social Media Academy (SMA) from WEKA Media was awarded the “Top Distance Learning School 2023” award by the rating portal FernstudiumCheck. This means that SMA continues to be one of Germany’s most popular distance-learning schools.

WEKA Media is delighted: At the beginning of each year, the independent rating portal FernstudiumCheck presents its awards to the most popular distance learning institutes in Germany. This year, the Social Media Akademie (SMA) is once again among them.

FernstudiumCheck reviewed and evaluated 14,976 ratings for the 2023 awards. Of these, only 38 institutes were listed in this year’s distance learning school ranking, and this includes the ZFU-certified SMA from WEKA Media. With a star rating of 4.5/5 and a recommendation rate of 95%, the academy, which was founded in 2010, met the strict criteria and received the grade “very good”.

More than 5,200 participants have already been trained on the purely virtual learning platform as part of the social learning method – i.e. self-determined in terms of time and location, always accompanied by a tutor and in collaborative exchange with other participants – to become social media managers, online marketing managers, e-commerce managers or digital sales managers. And the participants of the SMA are satisfied with their training – this is shown by the customer evaluations based on which the award is presented by FernstudiumCheck. Once again, SMA scored highly in the categories “Flexibility”, “Digital Learning” and “Study Content”. The participants also appreciate the intensive “support” at SMA.

Further information on the SMA

“The business magazine FOCUS has named us – WEKA Akademie GmbH – “TOP Provider for Continuing Education 2022” for the second time in a row!
Day in, day out, we put a lot of passion and heart and soul into our approximately 1,000 seminars, workshops, courses or congresses per year. We are delighted that our work is so highly regarded by our customers and would like to express our sincere thanks for this award!”

Translated with www.DeepL.com/Translator (free version)

www.weka-akademie.de

The reach, credibility and market penetration of the media brands of WEKA FACHMEDIEN, WEKA MEDIA PUBLISHING, WEKA BUSINESS MEDIEN and WEKA INDUSTRIE MEDIEN are second to none. But these media are much more than highly effective platforms for digital and print communication. They are the 360° media partner that can help your company and your products succeed in the market in a variety of ways.

A selection of innovative formats and offers with which WEKA is at your side:

B2Impact: Content Creation with 360° Communication. Content creation for all channels, customized publishing, full service, social media campaigns, partner for corporate communications and agencies.

WEKA CONSULTING: Studies, surveys, consulting. Individual surveys, market analyses and studies – tailored to your company. Experts analyze customer needs and the strengths of your products.
WEKA TESTLAB: Independent test lab. The WEKA test lab offers you the following advantages: Independent laboratory for smarthome, ICT and electronics, Publisher’s own measuring station for high-frequency measurements in the field of mobile telephony, Unique procedure for objective measurement of WLAN connections,elaborate measurement of cameras, lenses and smartphone cameras, Black room for measurements of TV sets, Consulting by recognized experts, decoupled from editorial offices (neutral and objective).

WEKA ONLINE CAMPUS: Web seminars, advanced training. Perfectly suited for customer retention and new customer acquisition, interactive content marketing tool with lead guarantee, increase in company awareness through cross-media advertising, effective knowledge transfer for your customers.

WEKA NOW: Moving image: Benefit from the new WEKA moving image format with its exclusive advertising formats, professional image films, reports and product presentations, own fully equipped TV studio.

WEKA Events: Face-to-face and virtual events: More than 25 years of experience in the event sector enable innovative and target-oriented conceptions with realization of live and virtual events at the highest level, a well-rehearsed team is at your disposal as your all-in-one partner.

WEKA PRODUCTS&CONTENT: Content-enriched product database as a matchmaking platform. Your optimal way to reach the target group without wastage, measurable cockpit to control and track marketing spend, one-touch content platform for industry, electronics, ICT, automation and more.

ICT TENDERING DATABASE: The platform for tenderers and suppliers YOUR BENEFITS: Over 17,000 daily updated ICT tenders Tenders from over 160 trades and product areas, daily mail with tenders based on your search profile.

If the wedding celebration is the 50th anniversary, it is called the golden wedding. Fiftieth anniversaries are also celebrated in other areas of life and society. Coins are minted, balloons are released and champagne corks are popped. In view of the pronounced joy of celebration, one could conclude that a certain gold standard has indeed been reached with a fiftieth anniversary: Anyone who has been successful for 50 years has shown steadfastness and proven that his venture was based on a good idea. This is now also true for Spitta.

The idea: an index card for every patient
At the end of the 1960s, one thing that today’s dental practices take for granted did not yet exist: the patient index card. Albert Spitta, a dentist in private practice, was so troubled by sorting and organizing the most recent patient data at the end of each quarter that he developed a DIN A5 system index card, first for his own use and then for an ever-growing circle of patients. This card later became the standard in numerous dental practices and is still used today.

After 25 years of practical work as a dentist, Albert Spitta decides, together with his wife Ursula, to manufacture and distribute the patented invention himself. He begins printing the index cards in series in the 20 m2 basement of the practice. Some patients are surprised at the loud pounding noises coming from the basement into the practice. Two printing presses are literally working at full speed in the basement of the Balingen dentist’s practice until the statics of the building are at risk and the print shop’s departure is unavoidable. With the proceeds from the sale of the practice, the Spitta couple starts anew. This is the birth of the Spitta publishing house. Albert Spitta later comments, “We started with one printer, and we didn’t know if we’d fall flat on our faces.”

But there was no question of the latter. The publisher’s motto, which was as simple as it was plausible: “From practice for practice,” became the company’s recipe for success. The index card was continuously joined by other organizational tools for the dental practice, such as patient note sheets, individual forms, appointment books and control books. Albert Spitta’s teaching activities in the training of dental assistants resulted in the first loose-leaf book published by Spitta: “Praxisverwaltung, Lehr- und Nachschlagewerk für die Zahnarzthelferin.

Competition and digitalization anticipated
The young publishing house also quickly becomes active in the electronic media sector. It is interesting to read a passionate discussion from this time, in which renowned dentists discuss the pros and cons of “computers in the dental practice”. In 1978, for example, the dentist Dr. Ralph Gutmann wrote in a debate that is hardly comprehensible today: “On the other hand, it is astonishing with what devotion and lack of clear-sightedness various members of our profession have been using (or allowing themselves to be used?) for some years now to impose on us this machine, the computer, which is hostile to our profession and freedom.” In this “computer dispute”, Albert Spitta breaks a lance for progress under the keyword “standstill is stagnation”.

spitta-akademie.de

The instruction solution “SafetyClips by WEKA” offers mobile video instruction on the topic of “Safety at Work”. With entertaining short clips, employees instruct themselves on topics that are relevant to their industry. The time required is minimal, but the learning effect is all the greater.
Whether on the road, in the home office or in the office, employees can access the Safety Clips learning videos via stream at any time and from anywhere. The content is specially tailored to the needs of different workplace situations and sectors such as office, industry, construction or health and is constantly being expanded. This means employees can always find new, relevant topics that directly affect their day-to-day work.
The short animated videos, lasting a maximum of five minutes, are presented in an entertaining way, which increases acceptance for the topic of “safety instruction”, which is often perceived as a nuisance, and promotes sustainable knowledge transfer. The brevity of the videos also contributes to the fact that self-instruction with Safety Clips can be optimally integrated into every working day.
With SafetyClips, learning success is checked as part of an interactive comprehension check and automatically documented by a corresponding confirmation of participation. In this way, companies save a considerable amount of time in the preparation, implementation and documentation of instruction and also strengthen the personal responsibility of employees.

Watch the video